As Atlanta's 1996 Olympic success helped carry the Georgia brand around the world, a true public-private legacy was also born. Created in 1997 to further capitalize on the momentum of the games, Georgia Allies was formed as a partnership between state government and private corporations designed to lead economic development marketing efforts. A collaborative endeavor, Allies leverages the individual initiatives of its members into a larger, targeted program that aggressively promotes the state’s business development. This organization serves as a benchmark creating innovative and cutting-edge activities to enhance Georgia' s business climate.

Georgia Allies places great priority on growing Georgia based companies and each year hosts a variety of programs targeted at these existing industries. The group also plays a major role in expanding Georgia's brand in global markets by leading trade missions and marketing outreach efforts.

Over 450 qualified leads have been generated by Allies events to date with 43 of those being assigned as projects. On average, an event such as Red Carpet Tour will produce about 1600 jobs each cycle. Last year’s Allies event geared towards existing industries in Georgia created 23 expansion projects alone producing 1695 potential jobs and $196 million investment.

Georgia Allies continues to move toward the future by sponsoring this website and commissioning studies to determine next generation recruitment markets via an Emerging Industries study.

As Georgia Allies enters another chapter in its partnership, we hope that you'll join us by using this site, contacting our members or joining our efforts.